about easypaisa

easypaisa is Pakistan’s first digital bank, built to power a smarter, more inclusive financial future. Backed by Telenor Group and Ant Group, the force behind Alipay, we deliver secure, seamless, and innovative digital financial solutions at scale. From launching Pakistan’s first branchless mobile money transfer service in 2009 to serving 55+ million users today – including 31% women – easypaisa has transformed how Pakistan moves, saves, and grows money. With a fully digital, end-to-end banking experience, we’re breaking barriers, removing branches, and making banking simple, secure, accessible, and always on.

Our Mission
relentlessly simplify and secure financial services to unlock opportunities for all.
 
Our Vision
empowering Pakistan through digital banking.
 
Our Values
1. Integrity and Honesty – demonstrated by transparency, commitment, and truthfulness.
2. Extreme Ownership – demonstrated by taking responsibility and accepting accountability for all outcomes.
3. Collaboration and Teamwork – demonstrated by working collectively and helping each other succeed.
4. Customer Focused – demonstrated by always keeping customers first. All actions and decisions should bear in mind the impact on both our internal and external customers.